What always-on social media management should cover
Most social media management is a posting service: a calendar, a set of branded graphics, captions and a monthly report of reach and likes. That keeps the account looking alive. It rarely moves sales, because nothing in it is tested and nothing is connected to an offer.
Always-on management works differently. Organic posting, creator content and paid ads are run as one system. New creative goes out every month, the ads get tested every week, and organic posts act as a cheap testing ground for the next round of ads. The report you get shows revenue, cost per sale and what we are changing next week.
This is what brands usually move to after a campaign launch: the launch finds the angles that sell, and always-on keeps feeding them with new creative before they wear out.
If the account itself needs to grow first, organic follower growth puts daily content and hook testing behind it, with a funnel so new followers become emails and sales.
What Lumiflo costs
Campaign launch
from $5,000
- Strategy, big idea and hooks
- Short-form video, UGC and static ads made for each platform
- Ads set up and a campaign landing page built
- Launch, first round of fixes and a results report
Always-on campaigns
from $3,500 a month
- Fresh creative every month
- Paid social managed and tested every week
- Organic posting on your main platforms
- Weekly numbers, in plain English
Revenue share
% of salesplus a lower fee
- Organic growth, funnel and sales built as one system
- A lower upfront fee
- A share of the revenue we help create, tracked at checkout
- For creators and brands we believe in
Ad spend is paid by you, straight to the platforms. Creator and influencer fees are billed at cost.
What's included every month
- Fresh creative every month: short-form video, UGC and statics, built on what last month's tests showed
- Posting on the platforms that matter for your buyers, in the native format for each
- Community management: replies to comments and questions, and comment insights fed back into new hooks
- Ad management with weekly creative tests, budget shifts and replacement of worn-out ads
- Weekly reporting on the numbers that matter: sales, sign-ups, cost per result
- A monthly plan for the next round of creative and tests
- Ad spend and creator fees stay separate, paid directly by you
Social media management pricing: what the market charges in 2026
Ranges below come from published 2026 pricing guides. They are wide because scope varies so much.
| Option | Typical monthly cost | Usually includes |
|---|---|---|
| Freelance social media manager | About $300 to $1,500 | Posting and captions on one or two platforms |
| Basic agency package | About $500 to $2,000 | A content calendar, graphics, scheduling and a monthly report |
| Mid-tier agency retainer | About $2,000 to $5,000 | More platforms, some video, community management |
| Full-service agency | About $5,000 to $15,000+ | Strategy, production, paid media and reporting |
| Lumiflo always-on | From $3,500 | Fresh creative monthly, posting, ad management, weekly testing and reporting |
Ad spend is almost never included in agency fees. For a fuller breakdown see how much a social media agency costs.
A month of always-on management, week by week
Week 1: review and plan
Last month's winners and losers, comment themes and sales data become the plan for this month's creative and tests.
Weeks 1 to 2: produce
New videos, UGC and statics are made in a batch, with new hooks on proven angles and one or two new angles to test.
Every week: post and reply
Organic posts go out on schedule, and comments and questions get answered. Questions buyers ask become hooks.
Every week: test and report
New ads go into the account, clear losers are paused, budget moves toward winners, and you get the numbers.
End of month: decide
What to scale, what to retire and what to try next. Anything that needs a bigger push becomes its own launch.
How organic and paid feed each other
Organic is the cheap test
Posts that hold attention organically on TikTok or Instagram are strong candidates for paid. A flop costs you a post, not a budget.
Paid tells you what sells
Organic shows what people watch. Paid social shows what they buy. The two lists are often different.
Comments are free research
Every objection in the comments is a hook for next month. Every 'where do I buy this' is proof the angle works.
Creative wear-out is predictable
When an ad's frequency climbs and its cost per result rises, it needs replacing. Monthly creative keeps a replacement ready.
Signs you've outgrown posting-only social media management
- Your monthly report shows reach and likes but never revenue or cost per sale
- The same three content pillars have run for a year with no tests behind them
- Your agency posts organically while a different team runs the ads, and neither sees the other's data
- Ads keep running the same creative until results fade, with nothing new ready to replace it
- Comments full of questions go unanswered for days
- Every link in bio and every ad points to your homepage instead of an offer
- Nobody can tell you which post or ad brought in last month's customers
Case study: a new product launch
We launched a new product. In 2 weeks, these are the results.
- 115kfollowers, starting from zero
- 7,000+emails collected
- 100+purchases across an app, a book and a paid community
No audience, no list and no sales on day one. Organic content earned the follow, a landing page captured the email, and three offers closed the sale. Read the case study.