Why Pinterest belongs in more campaign plans
Pinterest is where people plan: the kitchen redo, the wedding, the fall wardrobe, next month's meals. They search with words like "ideas", "outfits" and "gift for", save Pins to boards and come back later to buy. That makes it closer to search advertising than to TikTok, and a Pin can keep sending traffic long after it goes live.
Pinterest reported 661 million monthly users worldwide in Q3 2026, with 107 million in the US and Canada. That is a smaller audience than Meta, but it is in buying mode. For home, fashion, beauty, food, wellness and gifting brands, it often brings cheaper clicks from people further along than anywhere else on social.
It is a weaker fit for apps, B2B or anything that does not look good in a photo. If that is you, our YouTube Shorts or LinkedIn pages are more useful.
Pinterest ad formats and specs
| Format | Pinterest spec | When we use it |
|---|---|---|
| Standard image ads | 2:3, 1000 x 1500 recommended; taller may be cropped | Hero product and lifestyle shots with a short text overlay |
| Video ads | 4 seconds to 15 minutes; 6 to 15 seconds recommended | Quick demos, recipes, styling and room transformations |
| Carousel ads | 2 to 5 images (up to 10 with the Sales objective) | Color ways, steps in a routine, outfit options |
| Collections ads | 1:1 or 2:3 hero plus up to 24 secondary products | Shop the look and shop the room |
| Shopping ads | Built from your product catalog feed | Always-on sales for every SKU |
| Performance+ campaigns | Automated ad groups, bidding and creative formats | Our default once the catalog and tracking are clean |
Specs from Pinterest's ad product specs page, checked November 2026.
Pin creative that works
People on Pinterest save ideas, not ads. Every Pin we make has to be worth saving.
Show the idea, then the product
A styled living room with your lamp in it beats a lamp on a white background. People save ideas, then shop the items in them.
Use words people search
Titles, descriptions and on-image text should match how people search: "small balcony ideas", not your product line name.
Vertical, but 2:3
Pinterest crops anything taller than 2:3 in the feed. We reformat TikTok and Reels winners instead of reusing the 9:16 file.
Volume for Performance+
Pinterest recommends at least 10 ads per ad group in Performance+ campaigns. We produce in sets so automation has enough to choose from.
Seasonal timing
Pinners plan ahead, so seasonal Pins go live weeks before the same campaign starts on TikTok or Meta. We build this into every holiday campaign.
What a Pinterest ads agency sets up before spending a dollar
Most Pinterest results come down to plumbing. We install the Pinterest tag and Conversions API so purchases are tracked, connect your product catalog so shopping and collections ads can build themselves, and fix feed errors like missing prices or poor images that quietly block products from serving.
Then we turn on Performance+ with a creative set built for the season. Performance+ limits your targeting to country, age and customer lists, so as with Meta, the creative and the catalog do the targeting. We add your best organic Pins and new idea-led creative, and the landing page matches the Pin: if the ad shows a full room, the page shows the full room with every product in it. Our landing page and funnel team builds those pages.
What Pinterest ads cost in 2026
| Line | Typical figure | Notes |
|---|---|---|
| CPC | About $0.50 to $1.50 | Usually well below Meta for the same product |
| CPM, awareness | About $3 to $6 | Reach and brand campaigns in the US |
| CPM, conversion objectives | About $11 to $18 | You pay more to reach likely buyers |
| Shopping ads CPC | About $0.50 to $2 | Depends on price point and category |
| Example | $3,000 at $1 CPC = 3,000 clicks | At a 2% conversion rate, about 60 orders |
Ranges are third-party 2026 benchmarks and differ by objective and season. Your account data replaces them quickly.
Pinterest ads mistakes brands make
- Running a 9:16 TikTok file that gets cropped to the middle.
- Launching holiday Pins the same week as TikTok, after Pinners have already planned.
- A product catalog full of errors, so half the SKUs never serve.
- Brand-name Pin titles that nobody searches for.
- Judging Pinterest on last-click ROAS after one week. Saves turn into sales later.
- Sending a shop-the-look ad to a single product page.
What Lumiflo costs
Campaign launch
from $5,000
- Strategy, big idea and hooks
- Short-form video, UGC and static ads made for each platform
- Ads set up and a campaign landing page built
- Launch, first round of fixes and a results report
Always-on campaigns
from $3,500 a month
- Fresh creative every month
- Paid social managed and tested every week
- Organic posting on your main platforms
- Weekly numbers, in plain English
Revenue share
% of salesplus a lower fee
- Organic growth, funnel and sales built as one system
- A lower upfront fee
- A share of the revenue we help create, tracked at checkout
- For creators and brands we believe in
Ad spend is paid by you, straight to the platforms. Creator and influencer fees are billed at cost.