What a social media campaign agency does (and what most don't)
Most brands that go looking for a campaign agency end up hiring three: a video shop for the content, a media buyer for the ads and a freelancer for the landing page. Each one does its part. Nobody owns the result. The video team never sees the ad data, the media buyer can't touch the page, and when sales are flat everyone points at someone else.
Social media campaign management done properly means one team owns the outcome from the first idea to the last report. We write the concept, make the creative, set up and run the ads, build the page the clicks land on, then fix whichever step is weakest each week. You get one plan, one point of contact and one set of numbers.
We started as a sales-funnel team, so we plan backward from the sale. Before we script a single video we decide where the attention goes: an offer, an email capture, a checkout. That is the difference between a campaign that gets views and one that pays for itself. For the longer argument, see how one turnkey team compares to several specialist agencies.
What's included in a campaign launch
A campaign launch is a fixed scope, not an open-ended retainer. It covers everything needed to get from brief to live campaign to first results.
- Campaign strategy: goal, audience, offer, platforms and the one number we will judge it on (sales, sign-ups, installs or leads)
- The big idea plus several angles and hook variations, so ads can be tested against each other from day one
- Scripts and shot lists for every video, written for the platform each one will run on
- Creative production: short-form video, creator-style UGC and static ads, cut to 9:16 for Reels, TikTok and Shorts and 4:5 for feeds
- Ad account setup: campaign structure, pixel and conversion events checked before a dollar of spend goes out
- A campaign landing page with the offer, email capture and tracking built in
- Launch across organic and paid on the platforms where your buyers actually spend time
- The first round of optimization and a results report: what worked, what didn't and what to do next
How a social media campaign runs, from brief to go-live
Most campaigns go live about 3 to 4 weeks after the brief is agreed. Here is where that time goes.
Brief (first 48 hours)
You email your brand, goal and launch date. Within 48 hours we send back a free campaign plan: the concept, the platforms, the offer and a launch timeline. No call needed. If you want a head start, fill in our campaign brief template.
Concept (week 1)
The plan becomes a big idea, several angles to test, hooks for the first two seconds of each video and full scripts. You approve the concept before anything is shot, so the edit holds no surprises. This is our creative strategy work.
Produce (weeks 2 to 3)
Video, UGC, statics and the landing page are made in parallel by the same team, so the page headline matches the hook in the ad. A click that lands on a page saying something different from the ad it came from tends to bounce.
Launch (weeks 3 to 4)
Organic posts and paid campaigns go live together. Ads optimize for the event that matters (a purchase, a sign-up, an install), not clicks or views, with budgets sized so each ad gets enough spend to show a real result.
Optimize (weekly from launch)
Every week we find the weakest step in the funnel (the hook, the ad, the page or the offer), fix it and send you the numbers. A launch includes the first round. Always-on management keeps the cycle going.
What Lumiflo costs
Campaign launch
from $5,000
- Strategy, big idea and hooks
- Short-form video, UGC and static ads made for each platform
- Ads set up and a campaign landing page built
- Launch, first round of fixes and a results report
Always-on campaigns
from $3,500 a month
- Fresh creative every month
- Paid social managed and tested every week
- Organic posting on your main platforms
- Weekly numbers, in plain English
Revenue share
% of salesplus a lower fee
- Organic growth, funnel and sales built as one system
- A lower upfront fee
- A share of the revenue we help create, tracked at checkout
- For creators and brands we believe in
Ad spend is paid by you, straight to the platforms. Creator and influencer fees are billed at cost.
Campaign launch or always-on: which one do you need?
| Compare | Campaign launch | Always-on campaigns |
|---|---|---|
| Price | From $5,000, one-off | From $3,500 a month |
| Best for | A product drop, new brand, app or seasonal push with a date on it | Brands that need fresh creative and testing every month |
| Creative | A full launch set: video, UGC, statics and the landing page | Fresh creative every month to replace ads that have worn out |
| Ads | Setup, launch and the first optimization round | Ongoing management with weekly tests |
| Reporting | A results report after the first round | Weekly testing and reporting |
| Ad spend | Separate, paid by you directly to the platforms | Separate, paid by you directly to the platforms |
Creator and influencer fees are separate too. A common path is to start with a launch, learn which angles sell, then move to always-on.
What we need from your brand
- Your goal and a launch date, even a rough one
- Partner access to your ad accounts (Meta Business Manager, TikTok Ads Manager and any others), so the accounts and their data stay yours
- Product samples for the shoot and for creators, if you sell a physical product
- Brand assets: logo, fonts, colors and any rules about what you can't say
- Your offer and rough margins, so we can set the cost per sale the campaign has to beat
- One person who can approve concepts and edits within two working days
- Any compliance limits in your category, such as health claims or before-and-after rules
Why social media campaigns fail before they start
No place for the attention to go
A video that takes off and links to your homepage wastes the spike. Every campaign we run gets a dedicated landing page and funnel built for that offer.
One ad, one angle
Meta and TikTok now lean on the creative itself to find buyers. Launch one concept and you give the algorithm one key to try. We launch several angles and hooks so the data picks the winner.
Polished TV spots on a vertical feed
Ads that look like ads get skipped. Native short-form video and UGC that reads like a recommendation usually win on cost per result.
Buying the wrong number
Views and likes are cheap. Paid social should be set up to buy purchases, sign-ups or installs, with browser and server-side events tested before launch.
Nobody owns the whole thing
When strategy, creative, ads and web sit with four vendors, a fix takes four meetings. With one team, a weak page or a tired hook gets fixed the same week.
Case study: a new product launch
We launched a new product. In 2 weeks, these are the results.
- 115kfollowers, starting from zero
- 7,000+emails collected
- 100+purchases across an app, a book and a paid community
No audience, no list and no sales on day one. Organic content earned the follow, a landing page captured the email, and three offers closed the sale. Read the case study.