Case study · Product launch

We launched a new product.In 2 weeks, these are the results.

Followers

115k

Starting from zero, with organic short-form content

Emails collected

7,000+

Through the launch landing page

Purchases

100+

Across an app, a book and a paid community

Day 0 vs day 14

Every number started at zero.

No audience, no email list and no sales on launch day. Everything on the right was built in the two weeks that followed.

The launch, stage by stage

Each one feeds the next. A leak at any stage costs every stage after it.

Attention
Content made to earn the follow
Posts built to stop the scroll and make people want the next one, not just a view and a swipe.
115k followers, starting from zero
Capture
A reason to hand over an email
A landing page with one job: turn a follower into a name and an email address. Followers can vanish with an algorithm change. A list is yours.
7,000+ emails collected
Nurture
Follow-up that builds trust
Emails that answer objections and keep the launch in front of people until they're ready to buy.
Close
More than one way to say yes
Three offers at the end of the path: an app, a book and a paid community.
100+ purchases across an app, a book and a paid community

What it proves

Followers are not the goal.
115k followers only mattered because they had somewhere to go next.
Own the list.
Platforms change their rules. 7,000+ email addresses don't.
Give people a way to buy.
Attention turned into revenue only because there was an offer at the end of the path.

It's the same system we now run for creators and brands, on revenue share when it fits. See what we do for creators, product launch campaigns and revenue share partnerships.

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