How a revenue share deal works with us
A revenue share deal has three parts. A lower upfront fee covers part of the real work: strategy, production and building the funnel. A percentage of the sales we help create is where we make most of our money if it works. And tracking at your checkout (Stripe, Shopify, your course or community platform's payouts, or app store reports) settles what those sales are, using your data, not ours.
We don't publish a percentage, because no two deals carry the same risk. A creator with a large, engaged audience and a proven product is a different bet from a brand with a great offer and no followers yet. Terms are set per deal and written down before any work starts.
What makes this unusual is what sits behind it. Almost no agency combines organic follower growth with the funnel that turns followers into buyers, and fewer still will put their fee on the line for the result. Growth agencies stop at followers. Funnel agencies need traffic you don't have. Ad agencies bill a cut of your spend whether it sells or not. We grow the audience, build the sale and get paid on the sale.
Revenue share vs retainer vs percentage of ad spend
| Monthly retainer | % of ad spend | Revenue share | |
|---|---|---|---|
| What you pay | A fixed fee every month | A cut of your media budget, usually with a minimum | A lower fee plus a percentage of attributed sales |
| The agency is paid for | Time and deliverables | Spending your budget | Revenue it helps create |
| Upfront cash you need | Highest | Fee plus a real ad budget | Lowest |
| Who carries the risk | You | Mostly you | Shared |
| Best fit | Brands with steady budgets and in-house goals | Brands with large paid budgets | Creators and brands with an offer and room to grow |
| Watch out for | Paying the same in a bad month as a good one | Fees that rise with spend even when sales don't | Vague attribution rules and no end date |
Most paid social agencies price at around 10% to 20% of ad spend. For the full picture of agency pricing, see how much a social media agency costs.
Who qualifies, and why we are selective
On revenue share we put our own time on the line, so we only say yes when we think we can win. That is a feature for you: an agency that takes every deal isn't really betting on any of them.
An audience, or a reason to build one
An engaged following, a list, or a topic where we believe organic growth can build one fast.
An offer people already want
A product, book, course, community, app or brand with early proof: waitlist signups, past sales or a stream of 'where do I buy this' comments.
Margins that can carry a share
Digital products and communities usually have room. Low-margin physical goods often don't, and a retainer is fairer there.
A checkout we can see
Sales have to run through a system that reports them, with read access for us, or the deal can't be measured.
Someone who shows up
For creators, regular filming time. For brands, fast approvals and stock that ships. We can't grow what isn't made.
From first email to first payout
You send the brief
Your account or brand, what you sell or want to sell, and your goal. We reply within 48 hours with a plan and a straight answer on whether revenue share fits.
We agree the terms in writing
The upfront fee, the percentage, what counts as a sale we helped create, the term and how either side can end it.
Tracking goes in before content goes out
Dedicated landing pages, tracked links, codes and checkout reporting, all in your accounts, tested with a real purchase.
We grow and build
Organic content in volume, the landing page and funnel, the email list and the launch.
Monthly statement, then invoice
A statement pulled from your checkout data that you can check line by line, then an invoice for our share.
How attribution and reporting work
Attribution is where revenue share deals go wrong, so we settle it before the first post. Sales we helped create usually means sales that come through the funnels we build: our landing pages, the email list we grow, tracked links and codes in our content. We agree in writing how to treat sales that existed before us, repeat buyers, refunds, chargebacks and platform fees.
Everything sits in your accounts. You own the checkout, the payment processor, the email platform and the ad accounts, and we work with read or partner access. Each month you get one report: content reach and follows, email signups, sales by source and the share owed. Because it is built from your data, you never have to take our word for it.
What a fair revenue share deal looks like
Agency pricing guides published in 2026 commonly cite revenue share fees of roughly 10% to 30% of attributed revenue, often alongside a smaller base fee. Treat that as loose. Those figures come from agencies describing their own pricing, and the right number depends on margins, how much of the work is new, and how much risk the agency takes.
The percentage matters less than the definitions. A fair deal names exactly which sales count, says whether the share is on gross or net revenue, handles refunds, has a set term with a clean way out, and keeps every account, list and file in your name. Some deals also step the percentage down as revenue grows, so a breakout month doesn't turn into an outsized fee.
Questions to ask any revenue share agency
Use these alongside our general guide to choosing a social media agency.
- Exactly which sales count toward your share, and how will each one be tracked?
- Is the share on gross revenue or net of refunds, chargebacks and processing fees?
- What do you charge upfront, and what does that fee cover?
- How long does the deal run, and what happens to the share after it ends?
- Who owns the accounts, email list, pages and creative if we part ways?
- Will I see the same raw data you use to invoice me?
- Is there a cap or step-down as revenue grows?
- Can you show results you produced, like our own case study, not just accounts you managed?
Case study: a new product launch
We launched a new product. In 2 weeks, these are the results.
- 115kfollowers, starting from zero
- 7,000+emails collected
- 100+purchases across an app, a book and a paid community
No audience, no list and no sales on day one. Organic content earned the follow, a landing page captured the email, and three offers closed the sale. Read the case study.
What Lumiflo costs
Campaign launch
from $5,000
- Strategy, big idea and hooks
- Short-form video, UGC and static ads made for each platform
- Ads set up and a campaign landing page built
- Launch, first round of fixes and a results report
Always-on campaigns
from $3,500 a month
- Fresh creative every month
- Paid social managed and tested every week
- Organic posting on your main platforms
- Weekly numbers, in plain English
Revenue share
% of salesplus a lower fee
- Organic growth, funnel and sales built as one system
- A lower upfront fee
- A share of the revenue we help create, tracked at checkout
- For creators and brands we believe in
Ad spend is paid by you, straight to the platforms. Creator and influencer fees are billed at cost.